African Sourjon - Mission Mode 1

Mission Mode -1 All of us in marketing are aware that most of the jargons now used have originated from the armed forces.Starting from Strategy , Tactics , Guerrilla Marketing, outflanking, and now helicopter presentations and many I have not mentioned. But the most important is the Mission Statement which most organisations have adopted.This is most definitive action of the armed forces. I have to narrate the story of how before every exercise ( practice missions), of going into an attack, the Commanding Officer addresses his whole battalion and asks “ Hamara Iraadha Kya Hai”. ( what is our Mission) Almost instantly one of the jawans stands up and says “ Hamara Iraadha Grid Reference 123456 ko saverey saadhe chaar baje thak Kabsa karna hai.”( Our Mission is to capture Grid Reference 123456 by 4.30 am ) There is absolutely no ambiguity there. It is crystal clear.Every Jawan going into the battle is clear of his objective and has been trained for it. In a similar fashion, having been from the armed forces my objective was very clear too.. I had to establish a company, acquire land from the Government of Mozambique, Recruit the necessary staff, arrange the equipment, get the necessary labour , get the land cleared ,and ready for sowing all within five months. I had landed in July and all this had to be done by November. The main reason for this is that it was rain fed agriculture and the rains started in November.All this in a country which had a “Take it easy” policy of which was very well brought out by AR Rahman in his song - Urvasi Link given ( do watch in Tamil for original effect) So there you go. A flat was arranged by my sponsor, which was my office cum residence and from there I started my operations. The first task was to form a company. I filled up the necessary forms which were in Portuguese with the help of a local liason man given to me by the sponsor. This form along with the necessary fees was submitted to the office concerned . I was assured by the office that all the paper work would be completed including the equivalent of Articles of Association require to start a company. A week passed , on enquiry I was told that work was progressing. i was waiting patiently as i ticked off my dates on my target sheet which I had made for myself. So after a fortnite i decided to visit the office on my own ( mind you without an Interpreter) I landed up at the office . The offices were pretty modest. I asked to see the Manager in English and broken Portugese ( helped by a phrase book in my hand). I was informed that the Manager was sitting on the mezzanine floor. I went up the mezzanine floor, only to see a stocky Mozambicano lady wearing a black skirt and a jacket.She got up from her seat with a smile on her face and extended her hand and said, welcome to Mozambique ,I did not realise that at that time ,it was an ominous warning of the things come. i shook her hand , and politely refused the cafe she offered me. I then gently broached the subject of the progress of work on the documentation. She smiled and said , Señor Raj, in Mozambique things do not progress fast. You see our resources are meagre. we do not have a computer, infact the Articles of Association will have to be written by hand in Portugese. It will take a further fewdays… For a moment I was flabbergasted. I had no words.Swallowing my deep anguish I then requested her to hasten the work, as I had deadlines to catch, other wise I will miss the sowing season and a whole year would go waste. ( more on that later). having said that, I thanked her and excused myself . in my head i was furious , wondering how the Articles of Association could be hand written! and i climbed down the stairs from the mezzanine floor and walked across the floor; directly into a glass wall shattering it. The whole office was stunned.So were the people outside ,since the glass wall looked out to the pavement outside. There soon was a crowd outside. people rushed to me to check whether I had been injured in someway. Luckily i was not.Nary a cut or a bruise. I stepped onto the pavement , composed myself and rang up my sponsor. His calm voice came on the phone . I told him in a rush as to what had happened. He first asked me whether I was hurt, or anyone else was hurt, when I told him in the negative, he said , just wait there Im sending you a vehicle , I will handle the situation. I stood there with people staring at me, till my sponsor’s representative came, He told me he will handle the matter and asked me to leave. I went to the sponsor’s office where i met him and informed him of what happened in person… He smiled and told me , take it easy Raja.. things move at their own pace here…Dont worry I will take care of it. That evening just to see the situation ,I walked passed that office to see that a security guard had been posted outside and the whole office frontage was exposed. It took a few days for the frontage glass to be replaced , since the glass sheet had to come from the capital Maputo. What a beginning ! with a crash bang I thought… But soon enough I got the word that a company was formed finally.

African Sojourn - Issufu Nurmomade

Issuffo Nurmomade An hour’s flight from the capital Maputo brought me to Nampula, where I was received by a representative from the office of our sponsor. I was lodged in a Pensao ( guest house) named Prima Verra. It was an old quaint building from the Portuguese times . The next day I was taken to the office of Mr. Issuffo Nurmomade one of the biggest cultivators of Cotton in Nampula . He had named his company Sanam ( in hindi it means beloved) which was an acronym for Sociedade Algodoeira de Mozambique . It reflected his Indian origins. He was among the early Gujarati emigrants who came from Daman & Diu which were Portugese settlements in India.They spoke Gujarati and still followed the same customs. The muslims were of course Bohri Muslims and the Hindus continued with Garba during Navratri. Of course all of them had Mozambique passports with a christian middle name.Many of them of them subsequently also accquired Portugese passports which was their gateway into EU countries. Issuffu , who was in his fifties had a luxurious villa with a swimming pool and a fleet of cars which included a Prado & a Lexus and upscaled Toyota pickups. He was always in a jeans & white shirt with a cigarette in his mouth.He had two sons Dilawar & Faisal, the elder incharge of the cotton operations & the younger incharge of retail business. Both were characters of their own, Faisal was the flamboyant playboy ,an arrogant person with a fancy car and the latest Nokia mobile , often riding rough shod on many. Dilawar was a more mature person, calm and more balanced in dealing with people and maintaining a quieter lifestyle. Nampula Itself was a province in the North of the country and had fertile soil where the main crop was cotton . There were also Cashew trees of yester years, introduced by the Portugese from where cashew was harvested. During the season many buyers from India came for buying the cashew nuts to be send to India for processing mainly to Quilon district in Kerala. There were other crops like Pigeon Peas/Sesame Seeds ,which were also grown. Nampula was also host to many NGO’s from all over the world ,US AID being one of them which helped the farmers by making co-op societies, giving seeds and buying the produce from them. There were many other NGO’s who were engaged in this agri business. There were other NGO,s like HALO ( made famous by Princess Diana) who were involved in de-mining operations in the nearby province of Cabo del Gado, adjacent to Nampula. This was because of a decade of civil war between two warring political factions of Renamo & Freelimo when the entire cattle & wild life had been killed & eaten and the entire infrastructure, including the railways , built by the Portuguese were decimated. The all famous Medicine Sans Frontiers ( Doctors without Frontiers )also had a presence, along with the UN Food Programme. One could run into many of their representatives in the street side cafeterias in the evenings which served Cafe ( strong black bitter coffee served in a small cup along with a chilled glass of water , which was a chaser) . Of course there was beer and soft drink. One also could get a slice of pastry and yes ,our own samosa though with meat filling. The town also had a sprinkling of cafes with pool tables where most of the young hung out which were quite popular and served dinner, which invariably consisted of Chicken, Meat & Fish served with Pau.Yes one could get French fries to go with the meal. The Portuguese ,when they ruled Mozambique owned vast tracts of land in which they cultivated Cashew & Cotton and food for themselves, They had huge mansions in the middle of their lands and some even had airstrips.They had generators for lighting and lived a comfortable life.They unlike the British mingled with the local people of African origin , married them , which resulted in a mixed racial soceity. Most of this Infrastructure was destroyed during the civil war. Nampula Town itself was a quaint town with four main roads. The Cathedral of Arquidiocese de Nampula stood prominently with its towering spires reaching out to the sky. The town had a hospital , with basic facilities . Most of the expats had medical insurance , which enabled them to be airlifted to nearby Johanesburg for more serious ailments .( Mostly it was Malaria, which one could not escape.If serious It went to the head which was serious. Of course there was the scare of AIDS )There was a post office and a telephone company called Teledata, which offered phone service and dial up Internet services. Surprisingly enough mobile service were available, the main service provider being Vodafone. It even had a restaurant called Aurora,which served Indian food.There were a few colleges even.The town had a lake which was the main source of water supply. There was a growing middle class in Nampula with the same aspirations like the middle class all over the developing nations,but majority of the local people were of very ordinary means , but surprisingly enough quite happy as most had a transistor glued to their ears ,listening to Portuguese songs played by a local radio station.The local municipality collected a radio tax along with the electric bills . It was in this environment , I landed up after all that hustle bustle of Dubai.

African Soujorn - Amelia Paunde

AMELIA PAUNDE – Africa Sojourn-2 ( 2001 - 2004) On a quick thinking why only Domingo was a name and other days were not named ,could be that the other days were named as Segundo Fiera,Tierca Feira,Quarta Fiera , Quinta Fiera, Sexta Fiera & Sabado. Now this would translate into , second Day, third Day fourth Day fifth day , sixth day & sabbath.Now take your pick.Domingo also had another religious conotation – “of the Lord.” After Domingo left me at the hotel . I checked in settled down and came down to the small restaurant in the hotel.I looked at the menu which was all in Portugese, and was wondering what to eat. Luckily there were some pictures , which I still could not decipher. So then I started a dialogue with the waiter and showing the picture I would ask what the dish was ? ( gesture + english) .After going through the whole menu, the conclusion was pretty simple. The main courses were 1. 1.Galinha Chicken 2. 2.Carne di Cabrito Mutton 3. 3.Carne di Vakka Beef 4. 4. Peixe Fish All this could be fried 0r grilled ( Frito/Griladho) This would be served with potato finger chips and of course Pao ( yes, the very same Pao which was introduced by the Portugese in all their colonies including Bombay. When I asked for Rice ( Arroz) & vegetables( Vegetal) he nodded wisely. What was finally served was Chicken with a small helping of steamed rice and salad leaf . when I asked for vegetable dish pointed at the salad leaf…. I also came to know that a pint of water / a bottle of coke / and a pint of beer all cost the same. The local beer( cerveja) was a brand called Doishem ( 2M) So from that day on for the rest of the stay in Mozambique it was either Coke or 2M. So on Secunda fierra (Monday ) after fixing up the appointment with Amelia Paunde, a lawyer at KPMG, I left with Domingo in the yellow taxi to meet her. As I had already rung up, Amelia came down her building ,she was a black lady ,probably in her late 30’s smartly dressed in a formal skirt & blouse.She was very kind to receive& take me to her office on the first floor. In her office over a cup of coffee with milk( cafe - con - latte ) This phrase had interesting connotation which I came to know later) Have to specify or the norm was black coffee. So we went over my mail which I had sent earlier about establishing a company , acquiring land , and doing a pilot project of cultivating Urd Dhal ( Black Gram)in the northern province of Nampula . She explained to me the various rules & regulations on how to go about opening company & acquiring land. She said she would initiate the process. Over dinner that evening which she insisted on taking me , sipping a South African white wine ,she shared the fact that she was a Mozambicano a single mother who had a young daughter and how she had studied in the local university and her progress in her career to finally join KMPG a multinational consulting firm.More on who was a Mozambicano later. She then said she would fix up an appointment with the Minister of Development who looked into the investments coming into the country, so that we could brief him. The next day Amelia Paunde came to my hotel and in Domingo’s yellow taxi we went to the ministry. After due formalities we were shown into a conference room, and just a few minutes later entered Mr. Reface Mohammed. He was more asian looking and looked natty in his suit. We formally exchanged cards and shortly thereafter I explained the project to him , the benefits it would accrue to the nation ,in addition to the work for the local people and our collaboration with one of the prominent personalities in Nampula , Mr. Ibrahim Issuffu. Of course he knew Mr.Issuffu. He was very happy about the fact that we had come to Mozambique, and he would ensure that he would arrange full co-operation to me and my team and wished me luck. Thereafter we left to Amelia Paunde’s office and after lunch she explained the next course of action. The rules dictated that I submit my proposal for starting of the company to the Provincial authorities in Nampula. She would depute a person to help us through the process. Having thanked Amelia , I decided to leave for Nampula the next morning. More coming…

African Sojourn - Domingo

DOMINGO It was a balmy afternoon when I landed in Port city Maputo, the capital of Mozambique. The airline which brought me was LAM (Linhas Aereas de Mocambique) the national airline of Mozambique, from Johanesburg ( Joberg as it is popularly known)in South Africa, to where I had flown to, from Dubai by Emirates Airlines. 

If you are wondering where Mozambique is , you have to look up at the map of Africa . It is to the south of South Africa and is blessed by long beaches. If anyone talks of Africa , they may talk of South Africa, Tanzania , Botswana but never Mozambique, because it was a forgotten country living on the dole of European union & the Vatican . Mozambique was a Portugese colony as a result, the lingua franca of the nation is Portugese,but of course the local dialect is Macua which is spoken in remote villages. The country had a period of communist influence for sometime. A decade plus of Civil War between the two political parties Freelimo & Renamo supported by various interest groups outside the country ensured that the complete infrastructure of Mozambique was destroyed , the forests plundered and the wild animals killed or eaten. The country with EU intervention brought about peace and elections were held with Freelimo winning the elections and ruling the country. 

Mozambique is a country with a rich soil . Its main crop was/is cotton , cashewnuts and it has a vast coast line steaming with fish. One would be surprised to know that most of the raw cashew nuts gets exported to Quilon in Kerala , India. Infact most of the raw cashew fro other parts of Africa like Guinea Bissaue etc also land up in Quilon  in Kerala ( India)where it is sorted and segregated/reprocessed and exported. It is said the expertise in sorting out the cashew is unique to Quilon and only women do the job. Cotton is another crop which get exported out of the country.The country is rich in minerals and gemstones as is in most African countries.Most visitors to the country are buyers of these products.In the yesterday years an island known as Ilia de Mocambique was a trading place of slaves. 

So what was I doing in Mozambique? The commodity trading company, I was working for in Dubai decided that they would like to do a pilot project to produce URD Dhal ( ullundhu in tamizh) which was in much demand in the sub continent.They homed in on Mozambique because they had traded in some commodities with a influential man in Nampula which is the north of the country,( with rich soil) who gave a lot inputs as why the country was good place for investment. So there I landed up in Maputo, capital of Mozambique, with a project report in my hand , and a phone number of a consultant in KPMG whom I had contacted after a extensive search ,because they could speak English. All the rest spoke in Portugese, which of course I could not speak.

 The airport was very basic, like what we used to call aerodromes in India during the British days. In my anxiety of landing in an African country, I forgot my passport in the seat pocket in the aircraft , and walked to the Immigration when I realized that I did not have a passport, I rushed back to the aircraft with a few security guards chasing me as I managed to go to my seat and collected my passport. Now that was a great start I thought and managed to get through immigration and customs with a little bit of greasing of the palms as was the custom those days. 

As I exited the airport , there was a scrawly black man who approached me and in basic broken english if I wanted a taxi. I accepted his offer , and asked him to take me to the hotel which my consultant had suggested. The taxi itself was a semi battered old Toyota car, yellow in colour.As he was driving I asked him what his name was? He said it was Domingo. So I asked him, did his name mean anything. He said it meant Sunday, and went on to say he was born on a Sunday and his parents named him Domingo. 

So then Domingo started in the telling me in the same broken English, about Maputo and the areas we were passing through.The city was dotted with old Portugese styled buildings which had seen better days. He also gave me a lot of cautionary advises to move in the town. Finally the hotel arrived and he helped me with my luggage, and asked me whether I would like to have the taxi the next day.I answered in the affirmative and took down his number and said I would call him after fixing my local appointments. Little did I know that Domingo would be our chief contact in Maputo in the later days. More coming……